The Meat that Made a Vegan Go Back (and why)
Imagine being a vegan for the past 12 years…you’re desiring to eat meat again but you just can’t bring yourself to do so with the current conditions of the animal industry.
Imagine finding the type of company you could trust to provide humanely raised meat that was actually good for the environment.
That’s what happened at a recent Grid community day at SoFlow CrossFit in South Florida. An attendee learned about Grassroots Coop, american farmed, regeneratively raised meats and he finally felt confident in trying meat again that aligned with his deeply held values.
Imagine what that first burger tasted like.
Quality meat begins with quality farming practices.
Regenerative Farming
Unlike conventional farming, regenerative farming is about giving back to the land. Animals rotate on fresh pasture, which naturally fertilizes soil, reduces erosion, and helps capture carbon from the atmosphere.
The result? Healthier soil, happier animals, and more nutrient-dense meat that supports ecosystems rather than depleting them.
Quality You Can See — and Taste
Players and fans who’ve tried Grassroots noticed the difference right away. One couple at the Tampa Match in June described the burgers as:
“Juicy, not too much fat but a good amount — could eat without toppings.”
Atlanta Wild player Vilma Gray also shared why she chooses Grassroots at home:
“You can see the quality difference straight from the package. Marrying into a family of hunters taught me the importance of supporting local agriculture — and how much work it takes to raise meat that’s truly regeneratively farmed.”
Why we’ve partnered with Grassroots Coop for the past 2 years
Grassroots Co-op is a USA farmer-owned cooperative producing honest, pasture-raised meat. Their approach centers on small-scale family farms, transparency, and sustainability that can be traced from farm to table.
And the feedback has been incredible. The Grid League strives to be a trusted source for our players and fans to find products and services that make life better, and we believe in the values, quality, and benefits of Grassroots Coop.
By working with Grassroots, UGL isn’t just serving food — we’re sharing a story about animal welfare, soil health, and long-term impact.
Explore more about Grassroots Co-op and regenerative farming and claim your 15% OFF.