Your next marketing secret weapon

Our elite-level players and fitness/sports fans love learning about high quality products and services that will improve their lives, help their performance, or give them an edge. 75% of our partners return for multiple years. We’d love for you to be the next big success with the Grid League.

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THE BRAND

Grid League is the modern interpretation of team sports with equality and diversity as core characteristics.

It is at the leading edge of a new era in sports where women will rise to mainstream sports popularity.

☑ The first true team sport with men and women on the same team. Of the 8 head coaches in the League, 3 are female.

☑ GRID features the best parts of weightlifting, gymnastics, track and field, strongman and more in a series of high stakes races.

☑ 1.5 hour matches consist of 2 teams of up to 18 players competing in 11 exciting races, head-to-head. Players are about 60% from Florida, 35% domestic travelers, 5% international travelers.

☑ UGL will be entering its 9th Season in 2026 with strong growth every year (except 2020). A typical season lasts about 5 months and yields minimum 5 events.

FANBASE DEMOGRAPHICS & REACH

2025 year long results:

Match Views Digital

social media views

Player following

in person events

League Following Across Platforms

%

IG engagement rate (~1% considered good for an account our size)

MEDIA AND DIGITAL PRESENCE

The lowest CMP for impressions in the fitness industry with widespread reach.

☑ UGL digital channels generated over 350M views in 2025

☑ UGL players generate millions of impressions as well with a high degree of influence

☑ UGL has a global presence with roughly 44% of impressions landing in the US.

☑ UGL content has high virality and therefore is picked up by popular social accounts: House of Highlights; ESPNW

☑ 180,000 annual website visitors

PLAYERS

☑ 130+ elite-level athletes from around the country and the world. 60% from Florida, 35% from domestic travelers, and 5% from international travelers.

☑ Our players are of ALL ethnicities, backgrounds, body types, and personalities.

☑ Combined Player Following: 6,000,000

☑ UGL manages ALL aspects of a player-influencer campaign (so you don’t have to)

IN EVENT SPECTATORS

☑ Our events range from large fitness expos to small, experiential marketing events in gyms.
☑ We hand out thousands of samples at our events

Case Studies

The partners we work with are highly curated…we test every product, we know what will resonate and therefore we’ve developed trust with our audience to pick products and services they will value.

Olipop has been a strategic partner since 2021

The logo was featured on the jersey and around the Grid resulting in hundreds of millions of brand views

We developed an influencer campaign and Olipop received hundreds of tags around every match

We sampled thousands of cans on their behalf

CONCLUSION

Director of Strategic Partnerships said “this is a no brainer for us to do again”.

LMNT was the official electrolyte supplement of the UGL, and has spread like wildfire among our players and fans. We worked with the brand on collecting players to try out the product, sampled at matches, brand awareness + association campaigns, and influencer management.

CONCLUSION

LMNT was a partner for 4 years running, and expressed total satisfaction in the content provided, the responsiveness, the ability to pivot towards opportunities that come up, and the feeling we were genuine partners in their success.